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Editorial director, Obsessee

  • Developed out-of-the-box content strategies and interactive editorial franchises for Obsessee's key platforms: Instagram, Facebook, Snapchat, Pinterest, and Twitter

  • Spearheaded innovative programming opportunities focusing on fostering 1:1 relationships with Obsessee’s followers through UGC storytelling, as well as developed community management best practices for Obsessee’s Gen Z audience with Community team  

  • Created dynamic multi-media packages incorporating videos, moving graphics and text to provide followers with immersive and interactive co-creative storytelling experiences across platforms

  • Nominated for a Digiday Content Marketing Award for Obsessee's user-generated Women's March coverage on Instagram, Facebook and Snapchat 

Teen Vogue, Online Editorial Director

  • Developed tailored content strategies for each of Teen Vogue’s nine social media channels, growing the follower base to over 7.4M fans and driving one-third of TeenVogue.com’s total referral traffic

  • Established the brand identity, creative direction and style guide for each network in tandem with the Social Media Director

  • Named “Hottest Magazine on Social Media” by Adweek in December 2013 and 2014 Webby Award Official Honoree in the category “Social Media: Fashion & Beauty” 

  • Worked with the Integrated Marketing team to develop and execute the Teen Vogue's  InstaList, a joint advertising and editorial program spotlighting college-aged digital influencers with the goal of growing both the magazine's and select advertisers’ Instagram followings